Case studies

Checkatrade

• Business and finance blogs for Checkatrade members

• Written in a direct, reader-friendly style for a non-technical audience

• Explanations, ideas and tips on ways for small and medium-sized businesses to improve how they operate

• Discussing the content brief with the client

• Researching and writing content in required style and document layout

• Sourcing images and creating tables

• Uploading articles to client’s document management system and maintaining updates of completed blogs


Audi UK

• Employee newsletters for the UK dealer network, Audi Aftersales staff, and customer quality teams

• Product brochures on Audi models and accessories for staff and customers

• Annual financial outlook for Audi UK franchise investors

• Collaborating with client on the brief to ensure projects are delivered on time and on budget

• Account managing projects, including liaising with designers, photographers and printers

• Regular project updates with client

• Interviewing employees at all levels across the business

• Writing and editing copy

• Reviewing and approving proofs


Aircraft IT magazines

• Editing technology case studies for two aircraft industry business-to-business magazines

• Providing plain English content for global audiences

• Selecting graphics and slides to feature in articles to illustrate key points about the aircraft technology being reviewed

• Discussing content briefs with publisher and editor

• Transcribing audio from trade conference presentations

• Editing presentations and transforming them into easy-to-follow case studies on how aircraft technology improves airline efficiency and safety


The Business Magazine

Requirement

• Content for the online and print versions of the magazine and its website

Solution

• Interviewing business leaders and entrepreneurs from the Thames Valley and Solent region

• Writing articles and features

• Attending roundtables and awards evenings to meet and interview delegates and award winners

• Liaising with the publisher’s production team to ensure copy is delivered in the right format and meets the deadline


HKA

• Articles and blogs for global dispute resolution consultancy

• Discussing content brief with client

• Interviewing subject matter experts

• Writing and approving content for publication on client’s website

BP

Requirement

• Articles for global employee magazine

• Articles for employee newsletter for BP’s refining businesses

• Copy for a series of guides and presentations to help employees be more cybersecurity aware

Solution

• Liaising with marketing managers to discuss briefs and deliverables

• Interviewing employees at all levels across the business

• Writing and editing copy


Zurich Insurance

Requirement

• Copy for a range of customer marketing projects, including magazines and brochures

• Coverage of customer conferences for follow-up print and online publications

Solution

• Liaising with marketing managers to discuss briefs and deliverables

• Interviewing subject matter experts, as well as clients and attendees at global events

• Writing and editing copy

• Amending and updating copy with revised information to ensure deadlines were met


Volkswagen Group UK

Requirement

• Copy for accessories marketing literature

• Copy for Aftersales employee newsletter covering the tyre market

• Production of a UK efficiency guide

• Copy for UK-wide staff magazine

Solution

• Discussing client briefs and deliverables

• Account managing projects, including liaising with designers, photographers and printers

• Regular project updates with client

• Interviewing employees at all levels across the business

• Writing and editing copy

• Reviewing, editing and approving proofs


Copylab

Requirement

• Copy for regular fund reports for financial services companies

Solution

• Liaising with Copylab and its clients on copy for monthly, quarterly, interim and annual newsletters and fund reports

• Writing and editing copy in plain English and a tone of voice appropriate for the investment market; ensuring tight deadlines are met


Torpedo Group

Requirement

• Copy for a range of technology client marketing material, including brochures, training presentations and newsletters

Solution

• Liaising with Torpedo’s account managers to discuss briefs and client requirements

• Writing and editing copy

• Amending and updating copy with new client information and ensuring tight deadlines are met


t: 079312 340088 e: mailbox@wickhamworld.co.uk